September 9, 2023
Theresa Macklin is the visionary founder behind Beyond Yarn Union, NJ. With a passion for knitting and a desire to create a space for fellow craft enthusiasts, Theresa embarked on a journey to establish a one-of-a-kind yarn store. Beyond Yarn is a haven for knitters, crocheters, and fiber artists of all levels. Theresa’s dedication to providing a vast selection of high-quality yarns and her warm and welcoming approach have fostered a vibrant community within the store. Her commitment to promoting creativity and fostering a sense of belonging makes Beyond Yarn a beloved destination for crafters in the Union area.
A few months ago, I had the pleasure of meeting Theresa. I visited her store to sit and get to know each other. But when I stepped into her store, it was clear that its online presence did not do justice to its enchanting atmosphere or Theresa’s welcoming and warm personality. As soon as I walked in, surrounded by colorful yarn, I immediately felt a sense of peace and tranquility.
Theresa shared her vision of capturing this essence through branding photos for her website. It was evident that the store’s ambiance and character were integral to its identity, and capturing that essence was crucial to conveying its story and drawing in potential customers who visit its website.
Theresa and I collaborated closely to develop a comprehensive plan for creating branding photos that authentically captured the essence of Beyond Yarn Union, NJ. We worked first to identify the key elements that represented the brand’s personality and values. With this knowledge, we brainstormed various ideas that would effectively convey the warmth, creativity, and community spirit that Beyond Yarn embodies. Our collaboration proved to be a harmonious fusion of ideas and expertise, resulting in branding photos that genuinely reflected the spirit of Beyond Yarn.
Angela Atelier is a New Jersey-based portrait and personal branding photography studio empowering women everywhere. Want to learn more about how I help women tell their brand story through soulful, creative photography? Contact us to schedule your complimentary consultation.