January 23, 2023
Are you curious about the five reasons why your business needs branding photos? When you imagine the marketing strategy for your business, what comes to mind? Designing the ideal social media plan? Distributing a blog post each week? Developing offers during the year? If brand photography is already on your list (good job!), is it the primary focus? All marketing initiatives need good email marketing, social media, and promotional approach, but none will work without brand photography. When you start making branding photography a significant amount of your overall strategy, your engagement, customer base, and income will significantly increase.
In this article, I will explain why it is important for your business to invest in branding photos and why it should be part of your marketing plan. Let’s get started!
Did you know that we process pictures much more quickly than text? It’s true – 60,000 times faster, according to 3M. This fact demonstrates the importance of having attractive, on-brand images as a part of your marketing plan. This includes your website, emails, blog posts, social media posts, and business cards. With the right visuals, you won’t need to write long descriptions (nor do you want to). My photography mentors used to tell me that it is better to “show, not tell,” – and this applies to brand photography as well. Instead, you can communicate with your target audience through your pictures’ emotions, props, colors, action, and setting. Let your brand photos do the talking, and you’ll find that your marketing efforts become a lot easier.
Consider brand pictures like the storytelling hero of your marketing plan. I inquire about my client’s business, brand look/feel, and story objectives to create our branding photoshoots. For instance, your brand photos could tell the story of your formation cycle from beginning to end. When you post on online media, you will naturally have pictures deliberately made to assist you with telling these stories to your following. So, the answers to these inquiries help shape everything about the photo shoot, including the results.
Brand photography is vital to your marketing plan because it enables you to shine in your industry. Your brand story, ambitions, and capabilities are all your own, and with custom brand photography, no one else will have the same visuals as you. Furthermore, by engaging a talented brand photographer who understands marketing tactics, your images will stay away from overused and predictable themes. Your brand photographer will help you communicate your distinctive advantages.
Clients prefer to buy from somebody they are acquainted with, admire and believe in. That implies that your patrons know your brand through its dependability, experiencing your stories, and gaining knowledge from the specialist (you!). When probable customers can see the individual behind the business, it enables them to associate with your brand on a deeper level. Consider your top pick personalities to follow on Instagram. Their posts likely give you an idea of their life in the background. Your devotees need to know more about you and your life. That doesn’t mean you must reveal individual secrets to the entire web. But it does mean that communicating your face to your supporters is a reliable marketing approach.
If you want your products, services, and brand to be respected as legitimate and professional, you should recruit a professional brand photographer. This is the only way to save yourself energy, time, and mistakes you would make if you attempted to complete your brand photography. Quality images will attract high-end customers. Many people cannot achieve the professionalism they aspire to with their brand photography alone. We all have amazing cameras on our phones now, but professional photographers have the appropriate tools to get you the polished and elevated look you want. You can do some parts of marketing in the early stages of your business, like copywriting, weekly newsletters, and social media postings. When I started my business, I outsourced my logo, colors, and website design as I wanted them to be perfect as soon as possible (and I was not particularly great in those areas). Therefore, to demonstrate to your customers that you have valuable products and services, hire a brand photographer and watch your marketing efforts excel. This is why you need brand photography for your business.
Angela Atelier is a New Jersey-based portrait and personal branding photography studio empowering women everywhere to live their best life. Contact us to schedule your complimentary consultation.