So, you ever wonder—how can female entrepreneurs overcome sales mindset blocks? Let me tell you, this was the first question blazing in my brain as I listened to an episode of Diana Prince Lives Next Door from The Gal Project (yes, our very own online magazine). Hosted by Angela Acosta, founder of Angela Atelier, this episode was a goldmine for any woman juggling her own business and—let’s be honest—her own doubts about selling.
Let’s get real. Sales is uncomfortable. I mean, do you ever cringe at the idea of “sounding salesy”? Because, same. But then Kendall Cherry drops in, powerhouse founder of The Candid Collective and executive ghostwriter, and suddenly, I’m not just hearing about sales—I’m hearing about integrity, authenticity, and flipping the scripts we all inherited.
Overcoming Sales Mindset Blocks: It’s NOT Just “Think Positive”
Here’s what Kendall said (and what made me pause the episode and go, woah): most of us, especially if we’re creative, women, and a little rebellious (me, guilty), have this triple-whammy of wanting to kill it at business, make good money, and feel good about it. But the real kicker? We’re stuck with stale 1980’s sales bro tactics—scarcity, urgency, all that jazz. And worse, the starving artist narrative. It’s in our TV shows, movies, even childhood memories. If you’re a woman in business, you probably know this tune already: “be grateful you even have clients.”
Yawn. No. It’s outdated.
Kendall’s advice? Shine a spotlight on YOUR own money stories. Where did your beliefs come from? Childhood? Culture? That one Facebook group that felt like a pack of seagulls chasing the same chip? Yup, those too. The second you’re aware of those shadows, they stop growing. You reclaim the energy spent on that “I don’t deserve it” thought spiral and redirect it. Lightbulb moment!
Valuing Yourself—and Your Creative Service
We dove into worth. And, newsflash: creative fields double-down on the challenge. There’s the scarcity (“there’s never enough work!”), plus the awkwardness of pricing yourself fairly. Kendall retold her own messy, experimental start. First sales? Nobody knew what she really did—least of all herself. For eight months, she struggled, selling random web projects (cheerleading gym software, anyone?). She didn’t know how to talk about her offer, or match her story to her ideal client. Sound familiar? It was only after more trial and error, listening to what clients actually had to say, that her messaging matched her value.
Testimonials That Make People Stop Scrolling
Okay, this one’s a game-changer. Posting a screenshot of “great job!” is cute for Instagram, but Kendall says the money’s in writing actual transformational stories. What was their “before”? Show their “after.” Lift the curtain—share the middle part, like how you think, how your process works. Real testimonials give real confidence.
The Power of Vision Casting
Kendall gifted us with a trick: paint a “day in the life” for your audience. Show them not just the pain, but what their future looks like when problem solved. You don’t need a whole novel—sometimes one punchy sentence that starts with “you” is enough. Suddenly you’re not just talking AT your audience, you’re talking TO them. Boom—connection.
Listicles: Your Underused Storytelling Secret
And if you’re frozen by the idea of writing long stories, Kendall gives us permission to do… a listicle. Yup! Lists of pain points, lessons learned, or client wins. Numbered bullets make your message skimmable, relatable, and engaging. People will comment just to say “oh, that’s so me.” You get to see who’s interested without the awkward “buy now!” pitch.
Self-Love, Self-Worth, and Standing Up
The episode isn’t just business tips—it’s a nudge to value your worth. Kendall’s book (coming soon) is dedicated to helping women stand tall, charge what they deserve, and ditch scarcity for good. That’s what Angela Atelier is all about—raising voices, normalizing ambition, and daring us to claim our wonder.
Before I sign off on how can female entrepreneurs overcome sales mindset blocks, here’s the book that changed everything for Kendall Cherry:
East of Eden by John Steinbeck. Why? Because Steinbeck’s storytelling style teaches us to guide, transform, and sell—not with pressure, but with connection, clarity, and FEELING. (Plus, drama for days.)
Want to hear every sizzling detail from the episode? Listen to the full conversation here.
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