Let’s talk real talk about personal branding photography for marketing professionals: because when you’re the face of your own agency, you don’t just need a “nice” headshot—you need the kind of visual story that makes people remember you for all the right reasons.
Keri Barnett, founder of Barnett Marketing, is not here to play it safe. Her brand is about clarity, strategy, and showing up—always—with a mix of bold smarts and genuine heart. So when it came time for her brand shoot, we threw out the stiff, cautious vibes and went all in on authenticity.
Why Personal Branding Photography for Marketing Professionals Is the Smartest Business Move
Marketing isn’t just about selling—it’s about trust, personality, and, yes, those all-important first impressions. Keri needed images that would do double duty: hold their own on her agency website, look scroll-stopping on socials, and bring a dose of “That’s so you!” to everything from pitch decks to proposals. We strategized core branding images—sitting, standing, laptop-in-hand, and that now-signature side-eye—that let her use each shot differently: About page, sales page, even pricing materials.
These weren’t random poses; every move was intentional. We considered crop, orientation, pose, and the subtle switch in expression that can make an image say “I’m confident and ready to serve” or “Let’s get this project off the ground.” The result? A suite of photos that actually work for Keri’s marketing—not just dress up her brand.
Not-So-Subtle Power Moves
What I loved about working with Keri was her willingness to cut anything that didn’t match her vision.
I didn’t just push her to pick pretty; we went for images that felt dynamic, fresh, and absolutely her.
Some moments were playful: big-movement walking shots destined for Instagram and candid behind-the-scenes moments for her community. Others were all business, ready to anchor her website’s hero section or shine on her “work with me” page.
We debated every detail—cropped or horizontal, neutral or bold, which smile was “the” smile—and figured out which images would have the biggest ROI for Keri’s brand. That’s why personal branding photography for marketing professionals isn’t a splurge. It’s an investment.
What “Brand Photography” Really Means (Hint: Use It Everywhere!)
Keri plans to use these shots for everything—website updates, sales pages, client presentations, price lists, and, of course, her social media. But here’s what I want every marketing pro to hear: Personal branding photography isn’t just about looking good. It’s about owning the story you want clients, colleagues, and collaborators to remember. Show your process. Show your personality. (Show those killer work shoes—she did.)
Our session was filled with laughter, “should I really keep this?” decisions, and a whole lot of “that’s the one!” moments. Because at the end of the day, people do business with people—not logos.
The Takeaway: Don’t Play It Small
Keri’s gallery reminds me why I love what I do: coaching women to get out of their head and into the spotlight—on their own terms. Personal branding photography for marketing professionals gives you visual marketing power that lasts long after the camera is put away.
Ready for your own unapologetic, business-boosting brand photos?
Let’s talk: Contact me here.
