Let’s kick this off with a big question: How does niching down help women in business? If you tuned into the latest episode of Diana Prince Lives Next Door, you know we didn’t just dip our toe into this topic—we dove headfirst. And if you haven’t listened yet, no worries—here’s a front-row seat to what you missed (plus all the behind-the-scenes goodness).
As the founder of Angela Atelier and The Gal Project, I, Angela Acosta, have one mission: raise women’s voices. Spotlight the incredible and the everyday. This conversation with our guest, Caitlin Lang, is a masterclass in getting specific—niching down, collaborating like a boss, and building the kind of community every woman entrepreneur dreams about.
Meet Caitlin Lang: Niche Queen & Master Connector
Caitlin Lang isn’t just a brand strategist and web designer—she’s the go-to when you want your online presence to scream “I’m worth every penny.” Her secret? She works exclusively with women: coaches, consultants, and solopreneurs. With two decades under her belt and a reputation for connecting powerhouse women, Caitlin is living proof that getting clear about who you serve is the game changer.
During our chat, Caitlin shared how niching down wasn’t just an accidental strategy—it was a calling. At first, she naturally gravitated toward women as clients, only realizing later that this “preference” was the rocket fuel her business needed. The twists? Saying no to the “work with anyone, do anything” phase (seriously, we’ve all been there) let her say yes to more referrals, higher quality leads, and more fulfilling work.
We bonded over our own “aha” moments—those client projects where you just know you’re in the right place. And you know what? Every time a woman feels seen in her branding, it’s because another woman took the time to listen, draw out the real story, and mirror it back with clarity. That level of understanding? Pure power.
Ready to Own Your Niche, Build Your Community, and Step Into Your Brilliance?
What really stuck with me from Caitlin’s story was the freedom that comes from focus. When she declared, “I work with women—period,” the universe (and LinkedIn) sent the right people her way. And that’s not just about marketing. It’s about belonging. It’s about safety, too—knowing your designer gets you, and your photographer knows which insecurities most women secretly wish they could Photoshop away (newsflash, that’s all of us).
We didn’t stop at business nuts and bolts. Caitlin and I got real about why community is non-negotiable for women in business. From hot seats to emotional support, we swapped stories about stumbling through the wrong crews (hello, awkward BNI meetings) before landing in groups where you can swap inspiration and swap referrals. Want a space that sees you? Sometimes it takes trial, error, and a little poetry reading in a room full of blank faces (true story).
Before I Sign Off… The Book That Changed Everything for Caitlin
Every power-packed episode needs a power-packed reading list, right? Before I let you go, here’s the drop: Caitlin’s must-read is Permission to Speak by Samara Bey. It’s not “just” about finding your voice as a woman—it’s about taking up space, speaking your truth, and owning every room you walk into. The confidence to niche down, to show up, and to rise? Sometimes, it starts with the courage to speak.
Ready to explore the power of niching? (Yes, it’s a word.)
Hit play on the full episode of Diana Prince Lives Next Door. You’ll find us here: Apple Podcasts | Amazon Music | Spotify. And if you love what you hear? Drop us a review, share with your fiercest female friends, and let’s keep hyping the game-changing voices (like Debbie’s!) that make all of us stronger.
