January 16, 2023
It’s the new year, and it’s time to rethink your branding. Here is a guide with everything you need to know for setting branding goals each year.
Branding is a term that refers to the process of creating a consistent, recognizable identity for your company. This entails creating a visual and verbal identity that encompasses everything from the appearance of your physical business to the way you interact with customers online. It’s more than just a logo — it’s an overarching strategy that unites all aspects of your business to strengthen your identity and make your company instantly recognizable. Branding is crucial because it gives you an edge over competitors by making it easier for customers to recognize you and know what to expect from your products and services. It makes your company memorable and stands out among the noise of other brands, which is particularly important in the ever-growing digital landscape. A strong brand can help you reach new customers and encourage repeat business. With a well-established brand, you can build trust, get more out of your marketing efforts, and win customers’ loyalty.
When setting branding goals for the new year, it’s important to consider your current situation and your long-term goals. Before you can set branding goals, you need to figure out where your brand is. You can do this by looking at your branding assets, which include your logo, website design, business cards, and social media pages. Once you’ve done this, you can set branding goals for the year and break them down into smaller, more manageable goals. Branding goals can include both short- and long-term objectives. For example, you could set branding goals to increase your website traffic by 30% and ensure your logo is consistent across all your social media platforms. These are just a few examples of the goals you might set to strengthen your brand and attract new customers. Remember that branding is a long-term strategy — you’ll need to maintain and tweak it for the years to come to maintain its effectiveness.
No matter how well-intentioned your branding goals are, there’s always room for improvement. As you work toward your branding goals, you must evaluate your progress regularly and make adjustments as needed. You need to maintain a critical eye and ensure you’re progressing in the right direction — and not moving in the wrong direction. If your branding goals aren’t working for your business, it’s time to reevaluate them to make adjustments where necessary. If you’ve set branding goals but haven’t started working toward them yet, now is the time to get started. Start small and implement one or two branding strategies every few months to ensure you’re progressing in the right direction. Take the time to evaluate your work and make adjustments as needed, so you’re moving in the right direction.
Branding isn’t something you can do halfheartedly. It would be best if you committed to it fully to see results. This means developing a comprehensive branding strategy that encompasses your visual identity, verbal identity, and everything. Branding strategies are different for each business, but they generally include the following: –
Defining your target audience: Before you do anything else, you must clearly define your target audience. Who are the customers you want to attract to your brand? What do they value, and what do they care about? This will help you create a branding strategy that appeals to these potential customers.
Setting a tone: The tone of your brand is about more than just the words you use — it’s about the emotional connection it creates. A brand with a friendly tone is likely to attract customers looking for a friendlier experience from their purchases.
Creating a clear visual identity: Your visual identity should be clear and consistent across all branding assets. This includes your logo, images, and color scheme, among other things. Visual identity is often the first thing people see when they come into contact with your brand, so it’s important to get it right. – Creating a consistent verbal identity: Your verbal identity is everything your customers hear when they contact your brand. This includes your tagline and marketing copy (including any product descriptions you use). It’s important to keep your verbal identity consistent with your visual identity.
A brand identity isn’t something you can create overnight. It takes the better part of a year to unify a team and develop a consistent visual identity fully, so you need to start this process as soon as possible. The best way to create a brand identity is to assign team members specific roles. While every business is different, here are a few ways you can create a brand identity:
Brand values: Your brand values should be the core principles of your business. They should reflect what your business is about — and they should also be consistent across all platforms. They would also align with the values of your ideal customer. This will guide all of your marketing efforts.
Brand promise: Your brand promise is your promise to customers. It’s what makes your brand unique and different from others. Your promise should be specific and reflect your brand values.
Brand name: Your brand name should reflect your brand promise and values. It should be memorable and easy to spell. When you’ve finished creating your brand identity, a good brand name is often something you think of. – Brand tone: Your voice should reflect your brand values and promise. It should be consistent across all platforms, including your website and social media pages.
Visual style: Your visual style is the look and feel of your brand. It encompasses your logo and all other visual elements of your brand.
Once you’ve created a strong brand identity, it’s time to build a brand presence. This means getting your brand out there and making sure people know about it. This can be done through various marketing efforts, including content marketing and social media campaigns.
Establish a strong online presence: Social media is crucial to building a brand presence, but it’s not the only tool you have available. Ensure you have a website representing your brand and offering valuable content for your customers.
Get involved in relevant communities: Communities such as LinkedIn are a great way to build your brand presence and gain access to potential customers.
Create consistent content: One of the best ways to build a brand presence is to create consistent content that appeals to your target audience. Your website, blog posts, video content, and photos should all reflect your brand and what it stands for.
Stay consistent: One of the best ways to build a brand presence is to ensure your content is consistent across all platforms. Make sure your brand voice is evident in all content you create.
Angela Atelier is a New Jersey-based portrait and personal branding photography studio empowering women everywhere to live their best life. Contact us to schedule your complimentary consultation.